Attention-getting Titles

I've nearly completed my next book, the working title: The Goose Parade of Old Dickeywood. Now that I'm putting the finishing touches on it and plan to query soon, I'm not sure this title catches enough attention. It certainly doesn't show that the book's primary plot is about lifelong friendship. I have to figure this out.

So, my fellow readers and author friends, what are your thoughts?

Authors, how do you decide on a title? (We all realize our publishers can change it, but still...)

Readers, do you select books by title, title plus cover, title plus cover and back cover, or by some other method?
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