Making Decisions About Publishing and Promoting

Many writers don't know where to turn on the issue of publishing. I have friends who've had a different publisher for every book, and friends who've published the entire series online or paid to have them published, and friends who were lucky enough to strike gold with a large publishing company.

Several frustrated author friends have asked my opinion about whether to just go ahead and pay to have them published, stick with a traditional publisher who isn't doing a darn thing to help them distribute or promote, or to try an array of different publishing options.

That's tough to answer. When I finally "completed" Genesis Beach, editing it over forty times and hiring a professional editor to make certain it was in great shape, I searched long and hard for an agent, and finally after a multitude of rejections with no explanation, paid to have it published. I believed in myself and my story. What I didn't realize (and nobody told me, not even the editor) was that I had used far too much passive voice in the book. You'd think as a former English teacher I'd have realized that, but I was so caught up in the story and my characters that somehow it never occurred to me. Living in a rural area with no other writers around and few folks I trusted willing to be readers, I did it alone for the most part. The nearest critique group (other than poets) was over an hour's ride away. 

The company I chose for Genesis Beach did a fine job and were great to work with. They listened to my concept for the cover but I eventually went with their idea as long as the cobalt blue remained and there was a navel orange on the cover somewhere. Genesis Beach, available in hardcover and paperback and eventually in digital, sold well and had I been able to get some respect at book stores, life would have been great. Unfortunately as soon as stores learned that I'd paid to have it published, they wrote me off as not worth their time, even the one and only bookstore in my home county! Frustration mounted because I was already deep into book two, Just North of Luck. 

After going through the same painful search and rejections, I decided to pay a different publisher who promised better distribution of my book. I pretty much told them exactly what I wanted the cover to look like. I was blown away with it and it got rave reviews and won awards. The book's construction was not quite as good as Genesis Beach but still a good quality paperback. Sales of Genesis Beach actually improved once Just North of Luck was released. Then came questions about why I had two different pubs. I'm still not sure how to answer that one except that I wanted to see if I could find something better. I didn't.

By the time Hell Swamp was ready to be queried, I had fans and allies who offered to tell their traditional publishers that I was a good writer. Wow! That's when I realized just how much networking and paying it forward works. I have to thank Sylvia Dickey Smith for reading Just North of Luck, doing a blurb, and recommending me to her publisher, L&L Dreamspell, who offered me a contract for Hell Swamp in fifteen days! That was awesome! Since that time, Dreamspell has also picked up Just North of Luck and made the cover even more eye-catching.

Sales again improved for Genesis Beach and Hell Swamp was doing great. Just North of Luck enjoyed a short spurt of success after the new release but soon floundered again. Some readers said it was "just too intense" for their liking. I have to admit it has a more than generous amount of graphic violence, something I never thought I'd write. But still, with a serial killer on the loose, it's difficult to gloss over what happens. That's my story and I'm sticking to it.

I was fortunate enough to have Dreamspell offer to publish my first cookbook, Killer Recipes, something I never expected to do, but Life has a way of taking us where we need to go, doesn't it? A multitude of you guys submitted wonderful recipes for a little free promotion, and we are donating the money to The American Cancer Society through our local Relay For Life events in hopes of killing cancer in our lifetimes. We have the largest Relay in North Carolina here in Wayne County. I'm so proud of that.

Sin Creek is now in Dreamspell hands but not yet released. I hoped to have copies for Christmas giving, but I'm sure the publishers are overwhelmed with their tremendous growth this year. If I lived in Houston, I'd gladly volunteer to help them just to learn the publisher's perspective. I'm sure it wouldy truly be eye-opening.

So, I've paid to have books published and I've been fortunate enough to sign a contract with a small but impressive publishing company that's going through growing pains.

 I have to emphasize that you as a writer hire a professional editor before your querying process begins. Yes, it will cost you, but it'll cost you more in the long run if you don't, because if readers don't like one of your books, they won't buy the rest. That still doesn't mean you'll sell a mountain of books. I have to admit here that I'm in the process of rewriting Genesis Beach because I feel that if it were better with more active voice perhaps more readers would buy the entire series. I've learned much since that book was released in 2007. It's time to make it right.  I hope that my present publisher will take an interest in it as well, and the entire Logan Hunter Mystery series would be under the same logo. There are differing opinions about whether that's a good thing. From my view, I like the convenience and de-cluttering of moving every book to the same publisher. How do you feel about that?

YOU must promote, promote, promote every way you can. The publisher will tell you upfront that it's primarily your responsibility. A small pub simply doesn't have the resources. Set up a blog if you haven't already. Invite people who can make a contribution to guest on your blog. Join Facebook. Some folks also like Twitter and other online social networks. Booktown.ning.com is also a good site for writers and there are many more worthy sites out there. Set up a schedule so that you don't spend all writing time at online sites. Maybe check in a few times a week. I can't tell you how many wonderful friends I have met through those sites. I've had hundreds of guests on my blog and have been invited to guest on many in return. It's all free. Only takes a few minutes to set up or answer questions. Be sure to send your book cover images and your picture so people can identify you. Don't turn down any free opportunity to promote yourself, but be wary of folks who want to "help" you for a large fee. I'd be interested to know if you've found a great promoter who is reasonable in price with great results.

No, I don't have the answers. I think each of us has to look at our situation and make the best decisions we can about publishing. How do you make decisions about publishing and promoting?  All commenters will be entered into a drawing for a free copy of one of my books (your choice).