I've been asking authors to weigh in on how they promote and what experiences they've encountered so that we can all learn from them. Here's Jacqueline Seewald's reponse:
My new mystery novel THE BAD WIFE has just been published by Perfect Crime Books so promotion is very much on my mind. Since the novel took a lot of time and effort to write, I certainly want to pique the interest of readers and have them know it exists. I have found that several of my writer groups are supportive and I appreciate the help fellow authors provide. I will be blogging as a guest on several sites for my novel in the next few months. This will add to exposure. I don't believe Facebook or Twitter have done much to help with sales or readership, but other writers may not agree. I am not especially active on social media. Perhaps one has to initiate a more aggressive campaign. My novel has received a very good review from the Gumshoe Review. I believe that will be helpful in promotion. Good reviews are important to sales.
Thanks, Jacquie! Comments are encouraged!