Sunday, January 17, 2010
After you determine what talk shows have guests that discuss books, contact producers of these shows by email and then call them see if they are interested in having you on their show. You need a press release on your book, a photo of the cover, and your bio. Tell the producer why he should have you on the air - what his listeners will learn if you are on the show, and how your book is unique and worthwhile. If the producer is interested, he will want you to send him your book.
What tips can you offer us for an effective radio interview?
1. Have two or three key points you want to make, and listen for questions that you can answer with a key point or two.
5. Radio hosts are good about mentioning the book at the beginning and end of the conversation, but any time you can mention the book, say the title, not just “my book.”
6. Listen for opportunities to refer to your book. For instance, “If the host says he understands Dr. Snow believed strongly in doctor-patient relationship, say, “Yes, there are examples of this throughout my book, "Snowblind: The Life and Times of Dr. Don Snow". Then related a short but excellent anecdote about this.
7. Let people know that you will be on the radio. Put it on your Linked in, Facebook and Twitter sites. Try to link the interview to your own website and to your social media sites.
Readers, you are invited to ask questions and make comments.
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