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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Thursday, February 9, 2012

Killer Recipes Cookbook Proceeds Donated


When my grandson, Caleb, was diagnosed with luekemia at the tender age of 2, my family and I were devastated. I felt truly helpless for the first time in my life. But now when I look back at all the pain he and his family and friends endured, I am eternally grateful for incredible doctors at Pitt Children's Hospital in Greenville, North Carolina and the latest research from The American Cancer Society and hospitals around the country who collaborated in efforts to save him. Caleb is now a healthy, happy 12-year-old and we are truly blessed to have him in our lives. 
What does my story have to do with the cookbook, Killer Recipes?  I wanted to do something other than write my usual checks to The American Cancer Society and my local Relay For Life. I decided to invite the huge network of mystery writers I'd connected with (mostly on Internet) to submit recipes for a cookbook in exchange for promotion underneath. I told them up front that the proceeds would be donated to cancer research--they wouldn't be getting any royalties. I was amazed at the response! Over sixty writers sent recipes! (I've interviewed many of them here on the blog and some are telling their stories at the new blog, www.killer-recipes.blogspot.com.

To make the pot even sweeter, my publisher, L& L Dreamspell, jumped in quickly, offering to publish the cookbook and donate their share to the cause. How sweet is that?

Killer Recipes is a fun cookbook because we changed the names of our family recipes to fit the mystery theme, and even though the names may seem ominous, the recipes are all safe and delicious. The categories are:

Breads and Breakfasts To Die For
Criminal Bites, Dips, and Beverages
Devilish Desserts
Insane Soups, Salads, and Sauces
Shameless Sides
Slayer Casseroles
Suck-ulent Main Dishes
Unlawful Vegetables

Our hope is to have a little fun, offer some wonderful family recipes, and kill cancer during our lifetime!

Won't you join our efforts by purchasing a few copies for yourself and others? You can get them at Amazon.com in print, ebook, or Kindle formats and feel good about giving the gift of hope to victims of this horrible disease. http://www.amazon.com/Killer-Recipes-Susan-Whitfield/dp/1603183507/ref=sr_1_1?ie=UTF8&qid=1328905556&sr=8-1


You can also purchase directly through my web site, www.susanwhitfieldonline.com for autographed copies.
If you'd like to purchase a case to sell at signings or Relay For Life events, please contact the publisher at http://www.lldreamspell.com/

It's a great time to try some of these recipes. Enjoy! And feel great that you've helped the fight against cancer.

Need more gifts? The Logan Hunter Mysteries are available at http://www.susanwhitfieldonline.com/ at a discount (I knocked down the price to cover shipping).

Sunday, June 5, 2011

Friendship Contest

Good morning, everyone! I hope you're having a fabulous morning. I just had a brainstorm I want to tell you about. I'm currently working on a new novel about life-long friendship.


I'd like to have original quotes about friendship to include. While I can Google plenty of quotes, I thought it would be more special to ask you guys to come up with a brief but profound quotation about friendship. If I use yours in the book, you will be cited underneath. If you're game, go for it in the "comments" section, but make sure it's original. I look forward to seeing what you come up with.




GOOD LUCK!

Wednesday, February 16, 2011

Cape Fear Crimefest

I attended the Cape Fear Crime Festival in Wilmington, North Carolina February 4th and 5th. The orginial Crimefest came to a halt about four years ago and Joyce and Jim Lavene along with Judy Nichols resurrected the event. The Lavenes, Judy, and I are all members of The Carolina Conspiracy, the brainchild of Joyce and Jim. We travel all over the two Carolinas having fun, talking about writing, and signing copies of our books.

It was a pleasure to see so many of the CC members and to meet new folks, both readers and writers. I was especially delighted to meet fellow Dreamspell author, Linda Lovely. She's quite a trip! I appreciate all the work that went into planning and implementing the event, and special thanks to Two Sisters Bookery and New Hanover County Library for their parts. I hoped to see more readers there. That was my only disappointment. I hope we continue to have the Crimefest and spread the word so that more writers and yes, many more mystery readers, will attend next year.

Jim Lavene with me during the social:

Karen McCullough and me:

Linda Lovely, another Dreamspell author, with me at Cape Fear Crime Fest:
 Pal, Lynette Hampton, a fellow Carolina Conspirator with me at CFCF:

M.K. Graff with me at social:
A grand time was had by all!

Tuesday, June 1, 2010

Whitfield Cover Award Winner Announced

The winner of the first Whitfield Cover Award is....The Little Pot by Dawn Stevens. Dawn will receive a free autographed copy of Sin Creek, to be released later this year along with a printable Whitfield Cover Award decal. Thanks to all of you who voted and special thanks to all the wonderful authors who were guests since this blog's inception. The next contest will be with covers from guests appearing after April 17th through the end of 2010.

The winning cover....

Tied finalists...

Edging Past Reality
by David Fingerman

                                                             Marta Stephens'
                                                                                 
The Devil Can Wait

Congrats to all !

Monday, May 3, 2010

Chester Campbell's Surest Poison

Chester Campbell was born in Nashville, TN in the midst of the Roaring Twenties. During the Depression-era thirties, he loved to read short stories in magazines like The Saturday Evening Post and Liberty. He never thought about writing until shortly before he was discharged from the Army Air Corps at the end of World War II. He was in the first class (1949) to complete the journalism curriculum at the University of Tennessee. Since then he has written for newspapers, magazines, public relations, advertising, and the fiction market. He currently writes two series of PI mysteries, one featuring retired Air Force investigator Greg McKenzie, the other starring former National Park ranger and small town police chief Sid Chance. Chester lives in the Nashville suburb of Madison, TN.


Welcome, Chester.Tell us about your latest book.
The absolute latest isn’t out yet. It’s A Sporting Murder is due for release by Night Shadows Press in October. The fifth Greg McKenzie mystery, it deals with the consequences of a rivalry between a group seeking to bring an NBA team to Nashville and ardent supporters of the Predators NHL hockey team, who want to keep them out. My newest book in print is The Surest Poison, the first Sid Chance mystery. Three seemingly unrelated murders crop up during the investigation of a decade-old chemical dump that plagues a rural community west of Nashville. Sid Chance, whose law enforcement career was cut short by malicious accusations of bribery, pursues the case after being coaxed out of self-imposed exile by Jaz LeMieux, a wealthy ex-cop. Sid finds himself tailed and threatened. When Jaz helps with the investigation, she is awakened by an explosion behind her mansion. The person responsible will stop at nothing to remain hidden. As the tension mounts, Sid finds himself confronting the unsavory people responsible for his past troubles.

Do you think your writing has improved since your first attempt?
Definitely. I wrote my first novel in 1948 while a journalism student working nights as a reporter for The Knoxville Journal. It was a murder mystery. The plot didn’t sound bad, but the writing had plenty of amateurish errors. I did much better with one I wrote in the sixties, though it, too, needed considerable improvement. When I retired in 1989, I started writing novels with a passion. The first seven failed to find a home, but number eight was published by a small press. The same editor handled the next three books and said each showed improved writing over the previous one. In my earlier efforts, I was guilty of such things as overwriting and too much POV shifting. I have pared down my style to one as lean as a greyhound. Like the celebrated breed, it speeds up the pace.

How do you develop characters and setting?
For a major character, I start with a personal sketch. This includes basic information such as age, location, family, job history. While puzzling this out, I get into where the character fits in the general scheme of things, which helps with development of the story. I flesh out the character as necessary to keep the plot moving. I build minor characters as they pop into the story, giving only enough detail to make them stand out from the crowd.
I enjoy handling the setting and do quite a bit of research when required. Since my books are mostly set around Nashville, and I’ve lived here virtually all my life, it’s only necessary to bone up on areas I haven’t visited in a while. When my characters hit the road, like visits to Israel and Jordan in Secret of the Scroll, it becomes a bit more complicated. In that case, I used my experience as a Holy Land visitor in 1998, where I shot three hours of video. I used several tour books to supplement my memories. Where necessary, I invent locations but work hard to make them realistic. Good old Google helps a lot.

Do you have specific techniques to develop the plot and stay on track?
I’m a seat-of-the-pants plotter, so the stories come out mostly as a stream of consciousness. I have a general idea when I start, then let things go wherever the whims of the characters take them. I’ve used several methods to keep things organized. In one book with several potential killers, I did a detailed timeline for the night of the murder, showing where each suspect was and what they were doing. Most of the time, after I’ve written several chapters, I start a list of actions by chapter, which makes it easy to go back and find places to make changes. That’s what I love about fiction. If the story isn’t going to suit you, change it. Wouldn’t it be nice if real life was that way?

How does your upbringing and environment color your writing?
I grew up in Nashville, TN in typical urban middle class surroundings. The fact that it was during the Great Depression colored things a bit. We were poor, but we didn’t think of ourselves as poor since everybody else was in the same boat. My dad was a small businessman who struggled to stay afloat, and my mother worked at a secretarial job. My grandmother lived with us and looked after the three boys. My parents were staunch churchgoers and raised me to be the same. I’m sure all of that background colors my writing, as well as my experiences during a lifetime of working at various writing jobs. I served in the Army toward the end of World War II, in the Air Force in Korea, and with the Air National Guard until retirement. That led to creation of retired Air Force Lt. Col. Greg McKenzie.

Where do you write? When? What do you have around you?
I do most of my research and some writing on a PC in my bonus room office over the garage. It’s the only upstairs room, which keeps me running up and down steps forty times a day. That may be a bit of an exaggeration, but it helps keep me in shape. Most of my books are written on the laptop while sitting in my recliner in the living room. That’s where I am now. After spending quite a few years working in noisy newsrooms, I learned to block out extraneous sounds and concentrate on the words I’m typing. Sometimes my wife, in the twin recliner beside me, will comment on something said on TV and I won’t have a clue to what she’s talking about. I write mostly afternoons and evenings. Not every day, however. Domestic requirements and other responsibilities get in the way.

What are your current projects?
As mentioned above, the fifth Greg McKenzie mystery, A Sporting Murder, is in the pipeline. I should have a cover and a publication date shortly. In the gestation stage is the second Sid Chance mystery. It will probably have a link back to Sid’s eighteen-year career as a National Park Service ranger. Most of my other projects involve trying to scare up readers for my books. A long-time writers group colleague, Beth Terrell, and I are setting up appearances at various outdoor events, such as the Buttercup Festival in Nolensville, TN and the RC-Moon Pie Festival in Belle Buckle, TN. As an interesting aside, I’m the reserved, withdrawn type. I virtually never speak to a stranger unless spoken to first. But at book signings, I stand and hail people with the question, “Do you read mysteries?” If they say “yes,” I pitch my books. Guess that makes me a part-time outgoing extrovert.

Yes, I met Beth at Killer Nashville a couple years ago.
Where can folks learn more about your books and events?
Info on all my books, including sample chapters, reviews, where to buy, where I’m appearing, etc., is included on my website: http://www.chesterdcampbell.com. I blog weekly at http://murderousmusings.blogspot.com and semi-monthly at http://makeminemystery.blogspot.com. My personal blog at http://chestercampbell.com, titled Mystery Mania, has been neglected lately, but I plan to reinvigorate it.

Thanks for the interview, Chester, and I'll see you in Nashville in August.

Thanks for the opportunity to be here, Susan.

Saturday, February 20, 2010

Penny Sansevieri's Advice About On-line Publicity

I am delighted to have Penny Sansevieri as my guest today. I bought her book, Red Hot Internet Publicity, and wrote a review (look in my archived posts). My copy is dog-earred and highlighted so that I can return to its pages to study and put some of her tips to good use. Since I had burning questions, I boldly asked Penny if she would consider answering them on this post so that all of you who read this blog will benefit.

Penny, welcome and please tell us a little about yourself and how you became a top Internet publicist.
WOW, thank you for the compliment! The Internet came to me when I was on a flight from San Diego to New York a number of years back. I realized that we are very fortunate to live in a country where anyone can publish a book. The problem with that is that now a lot of books are clogging the system and causing problems. Why? Review space is shrinking, and books are competing for the same shelf space which isn't getting any bigger, in fact shelf space is shrinking too. So I decided it was time to find a new way to market. Enter the Internet. We explored it for a while - we did a lot in beta. We had always done some marketing online, but not as much as we do now. Our campaigns are really leading edge. We were using Twitter almost three years ago, before anyone knew what it was. It's exciting stuff and it's really leveled the playing field.

What are some good ways to use our blogs for book publicity?
Well, if you're talking about the authors blog, I recommend that they blog - first and foremost and at least twice weekly. Authors should blog on topic, on current events related to their book, or anything that will engage, entertain, or educate their reader.

What should an author's Web site look like? What would you say to those who don't have a Web site to promote their books?
First off, your website is a 24/7 sales tool - every author *must* have a website. Second, what a site looks like isn't as important as what's on it and how well it's converting traffic. A site should be clean and easy to navigate - it should tell the visitor exactly what you're offering and give them a quick and easy way to buy your book. People don't want to guess what your site is about or what you're selling. You have to tell them up front. Be clear and remember you must sell the benefits. No one but mom cares that you wrote a book. Your readers want to know what the book can do for them!

How can I triple my book sales by having an Internet presence?
Well first off, it's about knowing your market/audience. You've got to get out and do some cyber-schmoozing. Here's a great little tip I teach authors to get themselves into the online conversation. The Internet is one big networking event. When you think of online promotion this way, the connections you make start to make more sense. So... the first and best place to look for these pockets of people is on blogs. I recommend finding the top 5-10 blogs in your market and following them. You can identify these top blogs on sites like Google Blog Search or Technorati, follow these bloggers and when you're comfortable, start commenting on their blog posts. This form of dialog is very important. Not only will you get to know the bloggers but you'll also begin networking with them. Then when you want to pitch them your book for review, they already know you! Also, each blog post you create creates an incoming link back to your site because when you blog comment, you have to register.

Let's talk about tags and keywords. There are still many of us who don't really understand how this works. How do we know we're selecting the right ones?
You really have to see what people are searching. Sometimes folks will look at Google Adwords to see what searches are most popular. Go check out your competition and see what types of keywords they have on their site and what they are using in their verbiage. Keywords are a very specialized industry but you can get a good sense by knowing and researching your competition...

I want to set up a virtual blog tour. How do I go about it?
After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear. It’s not difficult but you have to start somewhere. Let’s start with your web site…
Web site: Why would someone visit it? Why would anyone care? Before you start marketing yourself online, ask these basic questions. You can get anyone to a web site once, but getting them back a second, or third time is where authors often lose momentum. Studies have shown that less than 14% of web site visitors will buy the first time they visit. It’s only on the second or third visit that they decide to make a purchase. Anyone can drive traffic to your site, it’s getting them back that counts.

The point of your tour: getting incoming links.  Here’s the thing: anyone can get incoming links. The point is, you want GOOD and quality incoming links from sites that can actually send you traffic and readers that will buy your book. We get numerous calls from authors who have bought into inexpensive programs that do nothing more than driving unqualified, “tire kicking” traffic to their web site. This kind of traffic is not going to do you any good. In fact if you’re not careful, getting a bunch of errant links from sites that Google doesn’t feel are right for your topic or market can get you downgraded online instead of better ranking. So how do you beat this? First, you’ll want to download the Google toolbar. This toolbar comes with a Page Ranking piece (in some cases you may have to download this separately). This Page Rank is important because it’s an indicator of how important Google thinks a particular site is. Ideally sites you target will have a Page Rank of 4 or above. We like to target sites that have a ranking between 4-6.

Penny, this is great. I"ve learned even more and hopefully my cyber buddies have as well.
Bloggers, feel free to leave comments below this post for Penny or me. Ask questions. Penny has agreed to return with more tips to help us all. To learn more about Penny:


Penny C. Sansevieri
Author Marketing Experts, Inc.
Turning Authors into Success Stories
http://www.authormarketingexperts.com/

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